Identifying influencers by apparent importance vs. real trust
Solid research is the only way to cut through the chatter about identifying and prioritizing influencers for word-of-mouth marketing and other forms of influencer marketing. Mike Gotta (Burton Group /...
View ArticleHow One Influencer Uses Twitter: John Moore, Chilmark Research
Many tech industry influencers think of Twitter as little more than a vehicle for extending the reach of their opinions. However, Twitter offers more to influencers than a bigger audience. It can be an...
View ArticleHow to attract influencers with influencers
Influencers are magnets. For example, we know that an influential keynote speaker is a sure-fire way to attract an audience. Yet, influencers are not simply intermediaries between us and our customers....
View ArticlePwC KnowledgeConcierge: blending expert sources for influencers at Davos 10
I often advise companies to create a unique and compelling information resource as a component in their influencer marketing program. Here’s a fine example: PricewaterhouseCoopers’ work for the World...
View ArticleCRM/SFA guru Ginger Cooper shifts to mobile tech
One of the original CRM/SFA industry journalists-turned-advocates, Ginger Cooper recently took on a new role as Director of Business Development for Green Mobile Tech.  The company specializes in...
View ArticleGideon Gartner’s new blog
Here’s a great find: Gideon Gartner has started a new blog. Now, if we could just convince him to start a new research and advisory firm! http://gideongartner.com/
View ArticleMeet Jackie Huba, Shel Holtz, Brian Solis, Dave Carroll and other social...
NewComm Forum is a social media and influencer marketing event I always make a point of attending. This year, I’ll attend on Weds April 21st. Per my earlier post at Tekrati, I’m pleased to give you...
View ArticleTechTarget acquires BeyeNETWORK, a channel for many BI influencers
Whenever you look for the purchase decision influencers in business intelligence (BI) and business analytics, you end up looking at the trade press. And there’s some noteworthy news on that front this...
View ArticleThe 3 tents of influencer marketing
Influencers come in all shapes and sizes and from all corners of a market. It’s tempting to pigeonhole influencers based on their business cards. That’s why many companies maintain discrete influencer...
View ArticleWelcome to the new Tekrati directory of analysts
I’m pleased to introduce my new directory of analysts, here at analystdirectory.barbarafrench.net. This is both a new home and a new version of the Tekrati Directory of Analyst Firms. Let me tell you...
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